Hosting sites has become a very lucrative business, especially now that a website is a crucial element in building and maintaining an online presence. A 2019 forecast on the global website hosting services market by Adroit Market Research predicted a 13.25% CAGR (compound annual growth rate) from 2018 to 2025.
Valued at $90.64 billion in 2018, the website hosting services sector is expected to grow to as high as $216.59 billion by 2025. As the business website has become an indispensable component in any business strategy, the best web hosting providers will continue to roll out hosting packages at affordable price points.
Creating a business website
Creating a website for your business is not as daunting as it seems. In fact, you can easily to do it with the following simple steps:
- Choosing and registering your domain name.
- Finding the right website host.
- Finishing the sign up process and delegating team permissions.
- Designing a user-friendly website.
- Adding content.
- Publishing the finished website.
- Promoting your website through social media, email, and others.
Of course, you’d have to brainstorm and put in the effort for each step to get successful results. For instance, you may squeeze in SEO strategies to boost your website’s traffic and make it more searchable.
Choosing a popular web hosting services company seems logical and prudent as opposed to having your website hosting by some unknown and cheap web hosting services provider. But before you make an important decision, it is best that you weigh your options and review the pros and cons of working with leading hosting solutions.
1. Budget-Friendly Prices
According to a Top 10 ranking of web hosting services providers, as of September 2019, GoDaddy remains the biggest web hosting services company with an 18.97% share of the international market. Coming in at a distant second is 1&1, catering to 3.42%. Rounding up the top 5 are Amazon Web Services/AWS (3.38%), Google Cloud Platform (3.02%), and Bluehost (2.2%).
While GoDaddy is secured in its top spot, the rest are scrambling to become the next best thing. Simply put, competition is extremely stiff in a highly saturated market. This fact is one of the major factors that drive hosting companies, even the popular ones, to offer hosting packages at insanely affordable prices. Hence, one of the benefits of web hosting is that it’s now accessible for businesses of all sizes. Even solo entrepreneurs and startup can build their own website from scratch to give a platform for their products and services and engage with customers easily online.
2. Continued Innovation
A 2019 list of web hosting statistics revealed that domain registrations have increased by 3.5% every year. That means more people and businesses are entering the web hosting services markets as clients. And they add fuel to the competition.
Aside from wallet-friendly rates, web hosting providers need to constantly innovate and improve their existing hosting products and develop better ones. In a market where every existing customer matters and every prospective client is a target for acquisition, continued innovation is a must if they want to keep up with the competition and ultimately get ahead of the pack.
For end-users, this means being able to enjoy new hosting features and technologies at prices that don’t break the bank. Even the cheapest hosting package from a popular hosting services provider may prove to be the best web hosting for small businesses.
3. Free Perks
One of the advantages of choosing a popular hosting solutions company over a relatively unknown provider is that you get to enjoy tons of free stuff. Among the free features and capabilities most leading hosting services companies offer include unlimited websites, unlimited emails, free SSL certificates, free updates, and graphical control panel.
Leading hosting solutions providers can afford to provide free perks to their subscribers. The same cannot be said with hosting companies that are still growing and have fewer resources as opposed to their more established counterparts.
Maximizing these offerings gives you a good value for your investment. Without spending a large amount of money, you can access various inclusions for your website. Instead, you can invest your time and money on other business aspects such as advertising, marketing, customer experience, or website design at your preference.
1. Slow Performance
One of the downsides of signing up with a popular web hosting company is the fact that you become part of a large consumer base. There are over 1.5 billion websites in the world as revealed in Netcraft’s January 2019 Web Server Survey.
It’s safe to say that websites on shared servers number by the millions. And if your sites are hosted on shared servers, then you probably experience slow and laggy website performance on numerous occasions.
That’s because websites on shared servers have to share limited resources and space. When one website is using too many resources and storage space, sites on the same server suffer poor performance and slow loading speed. When that happens, visitors on your site will very likely exit and go somewhere else. And this translates to a significant loss of opportunities.
2. Major Security Vulnerabilities
To reiterate, subscribing to a shared hosting plan means your websites are hosted on a server along with a host of other sites. Aside from potential slow performance issues, being on a shared server plan of a popular hosting solutions provider exposes your websites to serious security risks.
Hacking websites on shared servers is easy as there are no hard divisions that separate and protect websites from each other. When a website in a shared server is hacked, there is a very high probability that other websites will be hacked as well. That is why it is important to backup your website regularly.
When a website on the same server operates suspiciously or violates rules and regulations, all websites on the same server will be monitored for security violations as well. Worse, legitimate websites that are in close proximity to malicious websites can be suspended indefinitely.
All of these reasons and more make dedicated server hosting appealing and popular. Meanwhile, you can also compare FinancesOnline results on the best IT security solutions that you can check out for increased protection of your website and data.
Popular Hosting Providers Still Recommended
Common sense dictates that you choose the former over the latter. Sure, there are some pitfalls that come with leading hosting services companies. That is why you need to know how to choose a web hosting provider.
Most hosting services providers, especially those at the top, offer scalable hosting packages, an array of powerful features, and advanced capabilities that small and growing hosting companies struggle to provide.
Security and performance are a huge concern and should be taken seriously when you pick a hosting plan. Many hosting solutions for website offer security add-ons and extra storage as well as flexible subscriptions to boost your security and performance as your website grows.
Choosing a lesser-known hosting provider may have its advantages. But it is a riskier move as opposed to working with a company that has an established history and reputation. Hence, it’s crucial to do a web hosting comparison before picking one.